- High Spec Example - Including Theatre Lounge Seats & Sunroof - Low Mileage Example with just 2 Owners from New - UK Supplied The Rolls Royce Phantom is one of the world's ultimate luxury cars. Launched in 2003, this generation of Phantoms were the first Rolls Royce developed and introduced after BMW purchased the right to use the Rolls Royce name and logo in 1998. Signature features include the iconic Spirit of Ecstasy and Coach Doors. Due to the rear seating position in relation to the rear inner door handles, buttons are mounted on both C pillars which automatically close the rear doors. Details such as the wood and leather were completed to match the individual specification tailored to each customer, with final assembly taking place at their plant in Goodwood. Customers were provided with 44,000 paint colour options and any leather interior colour, representing the focus on customer satisfaction from Rolls-Royce. Other novel features were the fact that the Spirit of Ecstasy had an automatic retraction mechanism which prevented theft when the Phantom was locked. The wheel hub caps each had independent bezels, allowing the ‘RR’ logos to permanently remain upright while the wheels rotate. These novel features gave the Phantom a unique character which is still unique even in todays market. The Phantom really is the ultimate car to be chauffeured in with unrivalled comfort and road presence, offering a high level of luxury within the automotive market.