Rolls Royce sees Rise in Bespoke Personalisation

The manufacturer of über luxury cars Rolls-Royce enjoyed welcome sales growth around the world last year, but the demand for a personalised Rolls-Royce has seen a marked increase too.

No less than 56% of the Rolls-Royce Ghost and Ghost Extended Wheelbase models which were sold around the globe featured bespoke design during 2011.

The transition towards more highly personalised Rolls-Royce Ghost models comes after a sales increase of bespoke Phantom car models last year. In certain car markets within the Middle East, all Phantom models featured bespoke finished content. Thisluxurydemand for bespoke finish to Rolls-Royce models has seen the company expand their bespoke operation at their Goodwood headquarters in West Sussex.

If you are considering purchasing a Rolls-Royce as your next luxury car or you’re looking for prestigious used luxury cars, then contact Romans International in Surrey. We currently have a fine example of a Rolls Royce Phantom coupe in stock, finished in Darkest Tungsten with Consort red leather hide interior.

So come and visit one of the UK’s top luxury car dealers, who can offer you exceptional service when purchasing your next luxury car.